Navigating Challenges in Commercializing Biological Design Applications

View show notes, transcript, and more on our Substack: https://designbetterpodcast.com/p/natsai-audrey-chieza

Steve Jobs perfectly described the creative process when he said, “Creativity is just connecting the dots”. Innovation and new ideas are often found by combining the familiar in new ways. Natsai Audrey Chieza, founder of Faber Futures, is doing just that. 

Natsai started her education as an architect, became fascinated by materials and transferred into biology, and today is designing new textiles, design processes, and manufacturing methods by harnessing biological technology. She’s a rare individual who can hop between disciplines to design in new ways.

We talk with Natsai about the work she and her team at Faber Futures are doing to help governments and large organizations design more sustainable products using bacteria, fungi, and algae as building tools, and how biophilic design technology could help us address climate change.

Bio

Natsai Audrey Chieza is a visionary designer and thought leader. She is the founder and CEO of Faber Futures and a co-founder of Normal Phenomena of Life (NPOL). Launched in 2018, Faber Futures is a pioneering design agency that melds consumer biotechnology advancements with real-world applications. In 2023, Chieza co-founded NPOL, a consumer brand offering biotech products online. NPOL makes tangible how biotechnology can generate new materials that can be beautifully designed to support climate goals and the cultivation of resilient bioeconomy value chains.

​Chieza's approach involves broad-ranging partnerships across biotech, consumer sectors, and cultural institutions. It uses collaborative, story-driven strategies to catalyse engagement and concrete action on critical issues. Notable clients and commissioning bodies include Ginkgo Bioworks, adidas, the Design Museum, MIT Media Lab, and the World Economic Forum (WEF). 

​As a member of the WEF's Global Futures Council on Synthetic Biology, Chieza advocates the integration of design and culture in policy development for bioeconomies powered by biotechnology. Her insights and leadership are sought after on various stages, including as a speaker at SxSW, TED, and Design Indaba. Chieza's contributions to biophilic design have earned her significant media coverage and accolades, including the 2019 INDEX award, known as the Nobel Prize for design.

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