2min chapter

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#436 - Dr Jordan B. Peterson - Your Life Is Built For More

Modern Wisdom

CHAPTER

The Price of a Course Is a Rational Indicator of Quality

People are prepared to pay a disproportionate fee for an online course. It's just a rational price is an indicator of quality, and it's a commitment device. Listening and watching is way more accessible to people. Wegh more like ten times more. And this is actually going to start, and is already affecting the the author market,. i would say. If i wanted to write another book that reached a million people, it would take me two years of writing and then a year of marketing. Whereas we can do this in two hours and reach a million people.

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