
Building a Big Expert Brand & Big Events w/ Kristen Boss
Expert Edge Podcast
00:00
How to Prepare for Rejection at a Live Event
The night before we started this event I sat down with all my team. I said listen, I need you all to commit to eating tacos with me tomorrow night if nobody buys like I was literally terrified. We bought t-shirts that said not calm and it had like founder on the backWe had a photo booth. Here I am mentally prepared like financially mentally preparing my team for 420 coming on but also emotionally preparing myself for a zero people buying. So here I am spending two days Perfecting my pitch deck On this offer and how I was going to lead the audience. And so I get on I'm like y'all ready and someone literally shouts from the back like just tell us That
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