Amazon Prime Is the Same Revenue as AWS, but It's Not AWS.

Amazon has become a top three, top four media owner globally. They've done like $76, $37 billion in the last 12 months and they're aiming for $4 billion this year. There's something really interesting for me that's happening of even if YouTube is the starting point, we still end up back on YouTube consuming more content,. That's the kind of the loop to the platform. So another, another segue, I was going to talk about merchant merchant media retail media. Yeah, perfect.