Developing Buyer Personas That Actually Work with Ardath Albee
The Agents of Change Digital Marketing Podcast
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Exploring the Use of AI Tools for Developing Buyer Personas
This chapter explores the use of AI tools like chat, Chate, and GT for creating buyer personas and emphasizes the importance of specific prompts to avoid issues. The trustworthiness of AI tools, including concerns about model collapse and information overload, is also discussed, along with the use of interview transcripts as input data.
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