2min chapter

Channels with Peter Kafka cover image

Elon Musk is buying Twitter. Really. (Really?)

Channels with Peter Kafka

CHAPTER

Is Twitter Locked Into the Advertising Model?

Twitter's focus for a very, very long time was just getting more users in the top of the funnel. That meant there wasn't as much focus building experience that deepened the product for those that already got tremendous value out of it. Musk has said if you guys drop the lawsuit, I'll go forward with it. If Elon Musk buys the company, everything is in.

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