5min chapter

Freakonomics, M.D. cover image

6. Are Barbershops the Cutting Edge of Healthcare Delivery?

Freakonomics, M.D.

CHAPTER

Health Outreach in the Barber Shop

High blood pressure is often called the silent killer because it doesn't show many symptoms. It's one of the leading risk factors for negative, down stream carti vascular events like heart attacks and strokes. Researchers randomized 52 barber shops in los angeles county. Barbers encouraged customers with high blood pressure to meet with pharmatis right on sight who could prescribe medication. In the other half, the barbers encouraged life style changes and doctors visits, but there were no pharmas on sight.

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