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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

CHAPTER

I Love It, You Know?

I think the thing that made me an effective sales rub is just my deep understanding of the product. I wanted to understand all the nuances, how it functioned. And because, even in my sales career, i worked really closelyit product managers, just out of pure interest, i think it made it a natural fit. It's not as if the people running the product team or the product management team were saying, ye, we'd really love to hire some one for this customer research roll. Let's hire a sales person to do it, right from the team. But it's an opportunity that i was able to create for myself a basi on the needs of the company,. based

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