I want to get your opinion on is so you have these pods for every single part like different parts of the business. Is it one type of person where you you're actually looking at pod specific hires for each thing? I think hindsight is 2020 so I'll say that we did do that deliberately in a couple of cases, but certainly not in I'd say overwhelmingly we did not do that. Part of it's that you want to find the creative that's the best of that thing.

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