Creating a Positive Employer Brand

To build a brand my model is there are four kind of legs of the stool. What is the standard the actual experience of a deploy working there right not what i want to be true but what do they say? How people actually feel about your brand or company because that's it's how customers and prospects are experiencing you. Those are the four ideas that you have to wrestle into pretty clear clarity so understanding those four things brings your employer brand into pretty clear clarification.