
How to Build an Author Brand with David Loy
Novel Marketing
00:00
What Is the Coachable Factor?
When i'm working with a new author, one of the key things that i'm looking for is that coachable factor. If you are weak at taxes and bookkeeping, once you have money, guess what? You can hire somebody where that is their job. I do have a track record of helping novelists anda non fiction authors sell a lot of books. And so when i'm interviewing people or considering a new brand, it's not that they have to defer every single thing that i say. But it is a willingness to have a conversation and to allow each other to lead into expertis areas and just be coachable.
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