5min chapter

Startup School by Y Combinator cover image

How to Get Users and Grow by Gustaf Alströmer

Startup School by Y Combinator

CHAPTER

Is There a Growth Team?

Growth growth engineering is a group of engineers that work on changing the product to drive more growth. Performance marketing is effectively gogle and facebook marketing, which is also technical and super data driven. And brand marketing is sort of like aver ery, common sap, or if your ned comers, cite a payment conversion, buying, conversion. All these staps are things that as a conversion rate optimizing part of the growth team should be working on.

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