The Value Exchange

For me, there's four forces in the value o exchange. Two are commonly considered, and two sometimes which are forgotten. And then you've got two other forces, which are kind of what you need, which is a kind of a rational response, and what you want, which is quite emotional. When you combine them together, that defines your willingness to share or part with something. So one thing that frequently comes up in this potcast is determining what people need and what people might want.