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Episode 1754:
Jeff Goins outlines a refreshing approach to launching creative work that replaces hype with honesty, emphasizing generosity, trust, and connection over manipulation. By focusing on building relationships and offering real value, creators can achieve more meaningful and lasting success.
Read along with the original article(s) here: https://goinswriter.com/powerful-launches/
Quotes to ponder:
"Marketing doesn’t have to be dishonest. It can be generous, sincere, and still effective."
"When you tell the truth, you build trust. And when people trust you, they listen."
"Make the launch about them, not about you."
Episode references:
Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360
Launch by Jeff Walker: https://www.amazon.com/Launch-Internet-Millionaires-Secrets-Business/dp/1630470171
Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336
Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
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