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[BONUS] Resonance Revisited with Jay Acunzo on Unthinkable
Creator Science – Learn from today's top content creators
The Shared Goal
We all want others to have an irrational bias towards us, to love us and to consider us their favorites. But that's not how you should construct your business. Trying to be someone's favorite forces us to ask a different, more productive question: Who do we aim to serve? It has nothing to do with putting us on a spread sheet or a spectrum alongside similar options. Are we bigger? Are we better? Are we the biggest or the best? Even a goal like be different, you hear this often. I think a creative person is excited by that be different. All these ideas, do bigger than whom? Better than whom? Different from whom? The answer your competitors. That
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