The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ cover image

Algorithmic Brand Optimization: Interview with Google’s Gary Illyes Ep. 576

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

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How to Use Occurrence in Search

Anything that's on an HTML page is fair game for us to use as a signal. And then whether or how you combine them might give you new perspectives about where something should rank, for example. So it's kind of like security through obscurity. Yeah. Basically, if we don't say that maybe people will not figure it out, and then we don't have to build massive protection against spam.

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