Minted: Mariam Naficy (2018)
How I Built This with Guy Raz
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Navigating the Stationery Startup Journey
This chapter explores the challenges and transformations faced by a female entrepreneur launching an innovative online stationery business. It details the initial struggles with sales, investment acquisition, and the decision to pivot from a diverse product range to a fully crowdsourced design model. The narrative highlights both the emotional and ethical complexities of entrepreneurship, alongside the eventual emergence of a thriving community-driven platform.
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