The Importance of Storytelling

Economist David Tuckett says there are shared stories circulating all the time to which more or fewer people attach themselves. At certain times some stories as he puts it go viral, that is to say, for whatever reason which we can come into, people all start to believe that story. And when I say all, a lot of the group grows. How that happens has to do with how far a story picks up and is believed correct in terms of what an anthropologist would call it the explanatory models Which are circulating in given place.