
Agency Break-In: Danny Robinson – CEO of The Martin Agency
Breaking and Entering Advertising Podcast
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Qualities of an Ideal Client and the Importance of Shared Ambition
This chapter explores the essential qualities that agencies look for in potential clients, focusing on shared ambition and risk-taking in creative endeavors. It emphasizes the significance of open communication and mutual readiness, illustrating the client-agency relationship as a partnership vital for impactful and distinctive work.
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