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#323 Financial Mastery in Gym Ownership with Varsity House Founders | Joe Riggio + Dan Goodman, Dave Tate's Table Talk

Dave Tate's Table Talk

CHAPTER

Enhancing Value in the Gym Business

This chapter explores the critical role of perceived value in gym pricing strategies and marketing. It discusses the need for gym owners to adapt their approaches to appeal to a wider audience while emphasizing effective communication and relationship-building skills. The speakers also highlight the importance of hiring qualified coaches and developing a strong brand identity to foster client retention and growth.

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