2min chapter

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492. How Did a Hayfield Become One of America’s Hottest Cities?

Freakonomics Radio

CHAPTER

The Star District in Frisco, Texas

The dallas cowboys are a national football league franchise said to be worth nearly six billion dollars. This is particularly impressive considering they haven't won a super bowl in 25 years. The real estate developer jerry jones bought the team in 19 89 for a hundred and forty million dollars, and he has marketed them brilliantly. Their logo is a big star that looks as if it just jumped off an american flag. And that logo is everywhere in dalas, including here in frisco's new one point five billion dollar star district.

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