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The Post-ATT World
Greymatter
The Impact of ATT on the App Store
Eric Schmitz: It's great to be speaking with such an accomplished and impressive panel today. I spent my career in performance marketing for mobile apps, mostly games; kind of grew up in the sort of pre-emorial soup of the App Store. When that light bulb moment happened for me, I didn't start a company. I started a venture fund to invest in the brilliant founders building the tools that would sort of enable companies to adapt to that like Shopify.
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