Scandal at Lululemon
Infamous
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Lululemon: Beyond Apparel
This chapter examines Lululemon as a lifestyle brand that embodies wellness and consumer culture, tracing its rise in the athleisure market and its impact on body image. It delves into the entrepreneurial journey of founder Chip Wilson, including his controversial remarks and the cultural phenomena surrounding product failures. The narrative addresses the intertwining of corporate culture, personal development philosophies, and the branding strategies shaped by societal values and aspirations.
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