22min chapter

The Foundr Podcast with Nathan Chan cover image

483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

The Foundr Podcast with Nathan Chan

CHAPTER

The Art of Storytelling in E-Commerce

This chapter explores an entrepreneur's journey from humble beginnings to mastering digital marketing and storytelling. It highlights the transformative power of platforms like TikTok for brand engagement and emphasizes the need for founder-led content creation. Key strategies for improving e-commerce sales and maintaining healthy margins are also discussed, along with the importance of integrating shipping costs into product pricing.

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