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Squad-led discovery - Jim Morris on The Product Experience

The Product Experience

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How Do You Share Your Discovery Learnings?

How you reach decisions as a culture is incredibly important. Being an advocate or evangelist for customer feedback is great. Large organizations that want discovery to take hold will make sure there's time for teams to report back about their findings. We need a culture that says, hey, you don't have the answer, but you need to have the mechanism to find the answer.

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