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310 - Building Meaningful Products is Product Management
This is Product Management
Building Products - The Co-Creation Process
Marketers need to let go of control and co-create with consumers. Don't think so much in terms of the functional aspect of the product, he says. Make a step back and understand what are people trying to achieve in their lives? What is their mission? And therefore, how is your product going to facilitate this transformation from who am I to who I want to become?
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