This is Product Management cover image

310 - Building Meaningful Products is Product Management

This is Product Management

CHAPTER

Building Products - The Co-Creation Process

Marketers need to let go of control and co-create with consumers. Don't think so much in terms of the functional aspect of the product, he says. Make a step back and understand what are people trying to achieve in their lives? What is their mission? And therefore, how is your product going to facilitate this transformation from who am I to who I want to become?

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner