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CM 213: Todd Rose On The Hidden Costs of Fitting In

Curious Minds at Work

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Is Your Group Consensus a Good Idea?

We are a conforming species, like humans, all it's equal. You would prefer to be with your group, not against the group. Your brain takes a really, really buggy short cut in estimating group consensus. It tends to assume the loudest voices, repeated the most, are the majority. But for conformity to be productive, you have to actually know what the group thinks.

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