Beak Capitalism: What Chicken Tells Us About Inflation
Big Take
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The Chicken Economy: Rising Demand and Prices
This chapter explores the soaring consumption of chicken in America, reflecting on the average consumer's intake amidst increasing prices influenced by factors like bird flu and inflation. It humorously examines the chicken sandwich craze, particularly the impact of Popeye's quality-focused approach and Wingstop's strategic pivot into the sandwich market. Additionally, it analyzes the volatility of chicken wing prices and their ramifications on businesses and consumer behavior during high-demand events.
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