This was the first real big keynote apples had since january second, twnt 19, letter from timcook to apple investors. And again, time will tell, but it feels like we may look back at that in a few years and say that was the turning point. Like this was a company that was stagnating, and it was the best thing that could have happened to them That the sort of floor fell out from them sooner than they expected. Yearyou fall into the water you start paddling furiously to go somewhere. I think it's a grank contrast and a great point if we're writi again, we'll see.