We provide that as ad supported for free. Coming out of the pandemic, people had all these costs to worry about labor, food, etc. The last thing they're worried about is spending money on a TV screen. So in order to get that free content and digital signage, you need advertising to support it. People are moving part of their medium mix into this digital out of home space.
Jon Niermann, CEO of Loop Media, discusses opportunities in digital out-of-home streaming advertising.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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