Induction Stoves: Misconceptions and Marketing Challenges

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In this chapter, the speakers discuss the misconceptions associated with induction stoves and how to change people's perception of them. They explore the political controversy surrounding gas stoves and recent legislation in Berkeley. They also delve into the marketing challenge of differentiating between conduction, convection, and induction, and how legacy appliance manufacturers may be influencing the preference for gas stoves.

Home appliances are some of our most used and time-saving technologies, but they have barely evolved since their invention. A “smart” movement from major manufacturers tried to upgrade them with random tech features over the past decade, only to frustrate consumers with random crashes and mandatory web updates for a fridge. It was the nadir of user-friendly design and an embarrassing example of tech for tech’s sake.

Impulse Labs wants to improve this miserable status quo. Funded by Lux, Impulse is rethinking appliances from the foundations up, evolving the experience of home appliances for the twenty-first century. What if our stoves could boil water all but instantly? What if we could perfectly and effortlessly cook a steak — every single time. And what if we could do all this while transforming the power grid and the availability of decentralized electricity for ourselves and our neighbors?

That’s just part of the vision of Impulse Labs founder and CEO Sam D’Amico. Sam and host Danny Crichton talk about hardware product design, consumer marketing, what it takes to build the right supply chains as well as standing out during the chaos that is CES in Las Vegas.