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224. How To Lead WITHOUT Ego - Keith Mercurio

Contractor Evolution

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Customer-Centric Leadership and Coaching

This chapter discusses the essential role of a customer-centric approach in business growth, emphasizing long-term success for customers and team members. It covers the qualities and challenges leaders face in maintaining a strong organizational culture and the importance of mentorship and opt-in coaching for effective development. Personal anecdotes illustrate the complexities of coaching team members who may lack readiness for growth, underlining the need for receptiveness in the coaching process.

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