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6min chapter
The Real Estate Content Boom + The Worst Day on the Internet
Power User with Taylor Lorenz
The Changing Landscape of Real Estate Content Online
The chapter delves into the innovative partnership between a media company, agents, and creators to produce and profit from real estate content on digital platforms, addressing the obstacles in engaging a younger demographic amidst declining homeownership rates and the strategic use of platforms like TikTok and YouTube.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode