Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions cover image

5 Essential Fundraising Metrics Every Nonprofit Should Track

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

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Mastering Fundraising Metrics for Nonprofits

This chapter explores essential fundraising metrics for nonprofits, highlighting the five pillars of great fundraising. It offers a framework for assessing strategies in prospecting, digital funnels, mass campaigns, and branding, emphasizing systematic evaluation for sustainable growth.

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