Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business.
Talking Points
- The value of jumping on a new platform.
- How podcasting creates trust.
- How to create a good podcast.
- Hunting versus gardening.
- Expertise by association.
- Video-first workflow.
- The benefit of publishing your mistakes instead of editing them out.
- Why you don’t need to be outgoing to have a podcast.
- The benefits of daily publishing.
- The trust difference between writing and speaking.
- The simplicity of being a helpful human being.
- Why you should share absolutely everything you know.
- How tactics change over time.
- Why you need to adapt for the reality you’re in.
- What to copy from your heros (spoiler: copy the strategy, not the tactics).
- Why niching down is a great way to become dominant in a sector.
- Why it’s critically important to find out where your ideal buyers talk to each other.
- How to work your way into a niche market.
- Show your expertise, don’t tell your expertise.
- Niching around an audience instead of a deliverable.
Connect with Paul:
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
