The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

154. Failure is an Opportunity not Ending, with Madeline Quinlan

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Do You Still Do the Qualitative or the Quantitative Part of the Project?

In an ideal world, if you can do something like some qualitative testing and then do something more quantitative and large and widespread, that to me really strikes a balance where you know you're going to get really rich information. The type of organization or even things like the project budget that that'll really impact how much depth or how much breadth you can do. I think probably in some cases it's a struggle for behavioral science practitioners to get full buy-in from a potential client. So we suggest that a lot off the hop.

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