Tesla's Politics: Brand Impact and Consumer Sentiment

This chapter explores the changing political affiliations of Elon Musk and the ramifications for Tesla's brand image, particularly in relation to environmentalism and technology. It highlights the risks of alienating eco-conscious consumers amidst Musk's support for the Republican party and discusses the implications of political involvement on Tesla's sales and public perception. Additionally, the chapter addresses the backlash faced by Tesla's unique designs and the potential shifts in consumer attitudes towards electric vehicles in light of Musk's political actions.