S2 E54 - Marketing, Customer Success, and Telling Powerful Stories | Madelyn DePrey
Stacking Growth | The B2B Marketing Podcast
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Customer Success Teams - What Kinds of Conversations Should They Have?
I think oftentimes when we think of the CSMs, they're either wearing a firefighting hat or they're using it like a go hunt and find an opportunity to upsell. And so what I try to train my team on is focusing on that in between. Not every company is at the stage where they can invest in a customer marketing team,. But really thinking about what are we marketing to our prospects and how can we market that to our existing customers and vice versa.
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