3min chapter

The HeyCreator Show cover image

The Copywriter who Saved the Grand Canyon and an Inside Look at the Copyblogger Pod Business Model

The HeyCreator Show

CHAPTER

The Future of Marketing Is in the Infrastructure

"I truly truly think that software and like entrepreneurship over the next five to 10 years isn't going to be in the infrastructure," he says. "We need the little tools that help us manage our own media company" He adds: "It's the long tail in every respect, which is just going to continue to fraction out and fraction out"

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