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The Allure of the Bad-Ass: Advertising Antiheroes
Under the Influence with Terry O'Reilly
The Hans-Binker Budget Hotel
The Hans-Binker considers itself a not-tell, not a hotel. The ad agency says Amsterdam is the world capital of Dog Poop. It ran a full-page newspaper ad boasting that its hotel carried a wide variety of bacteria and implored people to boost their immune systems before it's too late.
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