2min chapter

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Episode 18: Special—An Acquirer’s View into M&A with Taylor Barada, head of Corp Dev at Adobe

Acquired

CHAPTER

How Do You Maximize Throughput of Your Business?

Adobe has a very low percentage of deals that actually end up happening, he says. The company is focused on what would have happened if the deal didn't go through and trying to figure out how it could be done better in the future. Adobe's strategy for growing its e-commerce business includes adding more products into sales people's bags every year.

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