The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

314: Bill Carr, What drives Amazon’s success? (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

CHAPTER

Is Iterating the Right Way?

If you adopt Amazon's culture, you need to be willing to accept some big failures. Large companies ossify because they become risk-averse and are focused on a substantial revenue stream. You have to go out of your way to create a culture where failure is acceptable. Even in early 2000s in Amazon, what I was working on digital media, there was institutional resistance to it.

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