The Product Experience cover image

What organisations get wrong about market expansion - Chui Chui Tan (Growth and Strategy expert)

The Product Experience

CHAPTER

Introduction

This chapter delves into an expert's perspective on launching companies in new countries with a focus on her work from a Spanish farmhouse. The discussion includes insights from her collaborations with renowned companies like Spotify and Bumble, as well as her upcoming book centered on research for global growth.

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