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Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)

New Books in Business, Management, and Marketing

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The False Integration

The author uses the metaphor of a tightrope walker to convey that it is hard. He says managers don't know what they're doing and people are improvising without a map, without a plan. In order to effectively navigate in this both and space, we have to be able to pull apart the opposing tensions, he says.

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