The Importance of Understanding Your Company Values

I think a lot of it comes down to, for me, understanding our company values. What are the values that we hold as a company? Because when we could define that, we could find customers who matched those brand values that we had. So that became an awful lot easier to go and find them. I'm involved with a company that we're going through some of these changes now - which are actually quite easy to do because we made good choices right at the start of that business. It's actually an exciting thing, because it ties in with our brand values. We know the customers are going to get it. And often you either have to pivot how your company describes itself and make