Negotiating Brand Deals: Ask High, Respect Value

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This episode is the content creation blueprint for the AI era. Roberto Nickson (RPN) just hit $1.5M in revenue at 85% margins as a one-man creator army — and he's sharing everything. 2 hours of straight value, no gatekeeping.

We cover:

• How Roberto Makes $1.5M as a Solo Creator

• Newsletter, Consulting & Building Owned Media

• Landing Partnerships with Meta, Adobe & Spotify

• The Metric Brands Actually Care About (Not Views)

• Positioning = Pricing Power

• The Infinite Content Machine: AI & Automation

• Biggest Mistakes Creators Make in Brand Deals

• Format is the Formula: Repeatable Systems That Scale

• Balancing Organic Content vs Brand Deals (80/20 Rule)

• Why Traditional Ad Production is Cooked

• Inside Roberto’s Workflow: Studio, Editing & AI Tools

• Top AI Tools for Creators (Suno, Veo 3, Kling)

• Why Ideas Are the Real Moat in the Creator Economy

• Why Audio Matters More Than Visuals

• Making Your Audience the Hero

• Building for the Future: Instagram, 2027 Social Predictions & AI

Enjoy the conversation!

Chapters
00:00:00 Trailer
00:01:35 How Roberto Makes $1.5M as a Solo Creator
00:04:22 Newsletter, Consulting & Building Owned Media
00:09:00 Landing Partnerships with Meta, Adobe & Spotify
00:11:15 The Metric Brands Actually Care About (Not Views)
00:14:40 Positioning = Pricing Power
00:18:49 The Infinite Content Machine: AI & Automation
00:24:04 Biggest Mistakes Creators Make in Brand Deals
00:30:26 Format is the Formula: Repeatable Systems That Scale
00:34:18 Balancing Organic Content vs Brand Deals (80/20 Rule)
00:39:06 Why Traditional Ad Production is Cooked
00:43:29 Inside Roberto’s Workflow: Studio, Editing & AI Tools
00:48:59 Top AI Tools for Creators (Suno, Veo 3, Kling)
00:53:34 Why Ideas Are the Real Moat in the Creator Economy
00:57:44 Why Audio Matters More Than Visuals
00:59:46 Make Your Audience The Hero
01:01:59 What are the Key Elements that Make a World-Class Short?
01:06:39 What Does Your Team Look Like?
01:18:05 The Formula on Building on Instagram Today
01:22:05 What Social Media Will Look Like 2027
01:33:09 How Creators Can Start Using AI Today
01:35:31 Concerns and Promises of AI
01:43:06 Rapid Fire

🔗 Links Mentioned

• Suno – https://suno.com

• Google Veo 3 – https://deepmind.google/technologies/veo/veo-2/

• Cling 2.1 – https://clingai.com

• N8N – https://n8n.io

• Midjourney – https://midjourney.com

• Nano Banana – https://blog.google/technology/google-deepmind/google-imagen-3/

🎙 Guest: Roberto Nickson (RPN), Content Creator & AI Strategist

• Instagram: https://www.instagram.com/rpn/

• YouTube: https://www.youtube.com/@rpn

• X: https://x.com/rpnickson

📬 Get in Touch

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• LinkedIn: https://www.linkedin.com/in/markmastrandrea/

• Website: https://openresidency.com/

• Email: info@openresidency.com

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