Social Shopping 101
The Drum Podcast
00:00
TikTok: The North Star of Live Shopping
I think TikTok is kind of dominating the market when it comes to live shopping. They know what it is like. They've been doing it for so many years. And I think if we were able to help not just brands and retailers, but actually platforms see that this is a new route to consumer... That will be the key to unlocking that scale across markets outside of China. We have seen AliExpress do live shopping for so long. It just shows you what the opportunity could be for brands or success looks like.
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Transcript
