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WCI #77: Investing in Online Businesses - An Interview with Gregory Elfrink from Empire Flippers

White Coat Investor Podcast

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The Multiples of a Business on Our Marketplace

Every business is pretty different, so it's across the board or seeing about 25 to 32. But we've sold as high as 58. So when a business comes into our marketplace in particular, we actually vet the business. We have people who do log into their traffic and analytics, any affiliate programs they have,. And then we decide with one of our vetting specialists, what that business will sell for on the market.

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