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How Brands Can Steer Clear Of GenAI Backlash

What It Means: A Forrester Podcast

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Growing Skepticism and High-Profile Failures in Generative AI

This chapter delves into the initial enthusiasm for generative AI in 2023, contrasted with the subsequent public backlash following notable failures. Highlighted incidents, such as the Willy Wonka event and a controversial Under Armour ad, showcase the complications arising from the technology's widespread adoption.

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