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CEO Series: 23andMe’s Anne Wojcicki on Scientific Breakthroughs and Public Trust

HBR IdeaCast

CHAPTER

Navigating Consumer Trust in Healthcare Innovation

This chapter explores the development of a groundbreaking healthcare business focused on consumer interests amidst evolving regulations. It emphasizes the importance of adaptability and public trust, particularly in the context of personal data sharing related to genetic technology. Through real-life stories and discussions on data privacy, the chapter highlights the need for transparency and informed consumer choices to build a trustworthy relationship between companies and their customers.

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